Looking for friends in all the wrong search engines
Posted in Internet, digital business on July 6th, 2010 by irv – Be the first to commentI had a slightly weird encounter yesterday with Google Social Search. This is a beta product (which in Google-land doesn’t really mean anything) that shows you results from your search that are found via your “social circle.” I ran a search and noticed this new and unusual thing at the bottom of the first page of results.
At first, I thought it was amusing. Then I thought it was creepy. Then I decided it was just annoying. Let’s examine the meaning of this service by going through each of these points in turn.
Amusing: My search was a catch all for material on an academic subject. It doesn’t matter which one. School’s out but I’ve been gong to school so long, sometimes my brain just gets in that mode. I had already tried searching Google Scholar and found some interesting stuff, and a lot of other stuff that I could not afford to buy. The ridiculous price of so many scholarly and scientific publications is a pet peeve of mine (I don’t mind them making a buck. I just mind that they jack up the prices so high that published research is effectively hidden from most of the world, especially me). So since I didn’t have hundreds of dollars to shell out for a very few articles that might or might not be relevant, I decided to broaden the search and see what regular Google would bring up.

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