pushing the marketing envelope
Posted in digital business on January 5th, 2009 by irv – 2 CommentsYesterday I ran across a hilarious article (If you love Windows XP, you’ll hate Windows 7) about some alleged objections to the next version of Windows, Windows 7. The article explained that disliking the new version is just a matter of an unwillingness to learn new, allegedly better, work habits. I used to hear the exact same kind of discussion about why MS Office 2007 was better and why people who didn’t like it (which seems to have been a majority of users, though I don’t have actual figures on that) were wrong. “Once you get used to it, it’s much better.”
One of the things they wanted me to get used to was that the options I wanted were hard to find, so that I kept clicking on things I didn’t want that were in completely irrational (but easy to find) places. I suppose with enough effort I really could get used to it. But I didn’t see the point. Putting things in different places does not, in my book, constitute an “upgrade.” At least not one worth spending money on.
Maybe I really am a childish throwback old-fashioned unadaptable idiot. Maybe I’m unworthy to use all those fine new MS products (That’s okay with me. I prefer Linux anyway). But I still think, “Your habits suck” is a poor marketing slogan.
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